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Innovation Management
Strategies, Implementation And Profits
Allan Afuah
Published: 29/05/03
ISBN13: 9780195142303
Publisher: Oxford University Press
Page count: 400 pages
Format: Hardback
Availability: Normally ships in 1-2 weeks
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Provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. Designed to meet the number of courses, this book covers innovation management as its core theme.
